Wishbone

Wishbone Design utterly re-organises when and how a kid learns to ride. In a single blow, it replaces multiple products you could have bought, broken and thrown away between ages 1 to 5. Wishbone's idea is to design stuff that is so good it changes you, just a tiny bit.

Maybe you get outdoors more, or choose to walk instead of drive.  Maybe your toddler entertains themselves for a full half hour, or you finally have a toy that improves your interior design.  You can pass it down through each of your kids, and share it further when they’re done.  Maybe – just maybe – you’ll resist the temptation to ‘buy more stuff’ because what you’ve already got is great.