bbhugme is developed by three Norwegian female chiropractors in close collaboration with award-winning K8 Industrialdesign. Nine out of ten pregnant women experience back pain in pregnancy, and half of them experience pelvic girdle pain. Research shows that many are having back/pelvic pain years after pregnancy. Furthermore, many women's pregnancy back pain is replaced after birth by "nursing neck" or "nursing shoulders". The bbhugme is the best product of it's kind to support you in pregnancy and beyond.